Host Joe La Puma recently accompanied Dipset’s Juelz Santana on a shopping trip to the world renowned atmos in Harlem. While browsing for kicks, the two spoke on their favorite footwear and sneaker staples among New York culture. The Air Force 1 was a topic during their conversation, touching on the popularity of the model in New York City during it’s initial release and how it’s resurfacing today. Juelz gives nods to fellow Harlemite A$AP Bari’s recent VLONE x Nike collaboration and the military style Special Force 1.
Amid questions about the much anticipated Dipset reunion and their unique style, Juelz also brings it back by reminiscing on his own Nike Air Force 1 commercial. In 2008, Juelz teamed up with Just Blaze to provide the soundtrack for basketball stars such as Kobe Bryant, Lebron James, Steve Nash, Paul Pierce, and more in their spot for the Swoosh. At the time, the song caused hype for a new Juelz project that we would never receive. Check it out below